Curriculum Vitae

07 904 533 755

British and New Zealand Citizen

Personal statement:

With a degree in electronic commerce and running my own website and mobile app company I have the knowledge, experience and passion to be effective in the any online role. I am confident, keen, results driven, organised, patient, flexible and outgoing with work. Proven first hand experience in all the key areas – web design and building, creating and managing content using the WordPress CMS, SEO, Google Analytics and online marketing.

Previous Employment:

Appers Limited (2010 – Present) – Founder – New Zealand, London

Appers is a company which I started at university in 2010 which creates websites and mobile apps. Working with partner companies I have worked on three large scale clients requiring 100+ hours work from myself and many smaller scale projects. My largest current client has an average weekly turnover of £16,000 and are consistently growing. I take on most roles in the company so have acquired a broad range of skills in many areas. Clients have benefitted from working with someone that is hard working, patient and understanding.

Key responsibilities:

• App and website development work – Creating and maintaining a range of fully responsive websites, building mobile apps, linking systems through Zapier

• SEO – Developing so all websites and app listings are optimised for maximum searchability and ease of use

• Analytics – Using Google Analytics, Google Keyword and ClickTale to predict and monitor numbers for clients and adjust websites accordingly

• Digital marketing – SEO, Google AdWords, Facebook, Twitter, LinkedIn and email marketing

• Design – Frequent use of Photoshop and Sketch for image editing and design of website materials, off and online marketing content

St John’s Wood Pre-Prep and Hyde Park School (2015 – Present) – Two Roles – London

Web development, technology advisor: I have created two website systems and provide school-wide technical support in assisting teaching staff utilise technology to improve the learning experiences.

Learning Support Assistant: Working one-to-one with a young autistic boy in all areas of his daily schooling.

Kiwi Pollen (November –December 2010) – Online Marketing Intern New Zealand

Developed a social media marketing assisting the development of their new website.

Key strengths and experience:

  SEO – content generation and website optimising,

  Analytics – I have the Google Analytics Academy basic and advanced certificates

  Proven experience in e-commerce and m-commerce

  Online marketing – AdWords, social media (Facebook, Twitter, LinkedIn), email

  Website development – responsive and optimised for all devices

  Adapting to changes in technology and industries

  Effective communication skills with experience in dealing with people in person and online

  Meeting deadlines through completion of phases and projects for clients

  Constantly looking to learn – I am often signing up for courses online, watching Udemy videos, finding new books on Audible and researching online content for projects so I can provide the best for my clients

  Excellent at working in teams and with people of all ages- at university, sports teams, previous employment and online interactions

  Confident, reliable, patient, responsible, honest and trustworthy

Recent website work:

Thai Touch – Developed, maintaining and marketing a website with ecommerce and booking features. They are a New Zealand massage company with fourteen staff with a rapidly growing client base and an average weekly turnover of £16,000. I have worked with them since their beginning 2012. They started at their home and are now in the process of opening a third studio. We have implemented and online booking system and online store selling massage vouchers. It has changed a large part of their business as they now sell vouchers to people all over the world rather than only through their clinic. I also help them with their social media marketing, Google AdWords and analytics. This project is ongoing as I am continually updating their online shop and assisting with their social media work. I spend an average of 10 hours a month with them on website updates and marketing.

London Children’s Practice – Redesigned the website for a specialist speech and language therapy and occupational therapy provider. Throughout the process I worked closely with the staff to create training enabling them to maintain the website themselves.

St John’s Wood Pre-Prep – They are a North London school focusing from Nursery to Year Two. I created two website systems. 1. A database where parents could create an account and update the information for their family. 2. A website for parents to register their child for the school. Both were to make the admin side of child and family information easier and faster to work with. I arranged a beta tests and gathered feedback. I then implemented changes.

The Taste Project – Developed and maintained an ecommerce website selling and delivering fresh produce to the Waikato region. I also was involved in the branding design, supply chain process and marketing plan.

Zespri International – Developed a training website for the world’s largest marketer of Kiwifruit. They sell to more than 53 countries and manage 30% of the global volume. I have worked on multiple projects for Zespri with a partner company.


Waikato University (2009 – 2011) – Bachelors degree of Electronic Commerce – BECom –  New Zealand

• Invited to join the  Golden Key Honour Society (2012) – Top 15% of university students at the university in 2011.

  Third year: Legal Issues in E-Commerce, E-Business: IT Strategy in Action, Business Analysis and Consultancy, Supply Chain Management, Strategy and the Internet, Industry experience.

  Second year: Database Practice and Experience, Information Discovery, E-Business in Organisations, Supply Chain Integration, Ethics at Work, E-Business Implementation

  First year: Writing Competency Module, Introduction to Computer Science, Business Writing, E-Business and Supply Chain Management, The World of Electronic Commerce, Introduction to Management, Communication in a Digital Age, Marketing, Accounting, Economics, Mathematics


Udemy is an online learning platform full of courses on a range of topics. I enjoy learning and am often joining new courses in a range of areas. Online learning is an exciting area and I will continue it.


Introduction to Graphic Design

User Experience Design Fundamentals

Tips and Tricks on Making Mobile Game Graphics

iPhone App Design: How To Make A Top-Selling iPhone App


Google Analytics Training: Using GA for Actionable Insights

Getting Started with Google Analytics



Start and Run a Successful & Profitable Home SEO Business

SEO Training Course

Advanced SEO: Tactics and Strategy

Social Media for SEO

Web development:

The Complete Web Developer Course – Build 14 Websites

Game development:

Unity Professional Development From A to Z – Build 10 Games


Adwords 101: Get More Customers with Search Marketing

Google Adwords: Essential Tips for Profitable Campaigns

Marketing Mobile Apps

Linkedin – Social Media Marketing

31 Days of Online Marketing Ideas

Content Marketing for B2B Enterprises

Marketing on Facebook

Email Marketing: How To Build an Email List of Customers