Online marketing is a broad term that covers many avenues.
I can use the internet effectively to deliver promotional messages to consumers. I have used Google Adwords (search engine marketing), various social media avenues and email marketing techniques.
By using both Google analytics with Google AdWords I can review campaigns by tracking conversion rates for the various goals. The goals we have had are SEO results, sales and visiting/exiting certain pages.
With SEO I use search engine marketing to increase a website’s ranking in search engine rankings.
Social media campaigns centre on content to attract attention and encourage sharing across networks. This means working with the client to talk about their target audience, goal for the post and the end result.
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